Sportbet.io makes a smart move by promoting Bitcoin on Watford Football Club’s team uniforms.
Sportbet, a multicurrency sports betting firm is the official sponsor for the Watford Football Club. As part of the announcement, the company has put a Bitcoin logo on the sleeve of thePremier League shirt. This has received support for prominent cryptocurrency experts such as Changpeng Zhao, Founder, and CEO of Binance.
Premier League becomes the first team to wear BTC logos
The football team’s jerseys will have a Bitcoin logo as part of the sponsorship. This has given a huge advertising for the team as well as Bitcoin. This is a classic mass marketing campaign that provides awareness about the partnership.
On its official Twitter Handle, Watform Football Club twitted,
According to the Marketing head of Sportsbet.io, Justin Le Brocque, having Bitcoin icon on the sleeve is a great way to show support for the cryptocurrency world. Sportsbet.io has become the first company to have a cryptocurrency logo on a football club jersey. Many pioneers from the cryptocurrency world have appreciated this move.
As per the new contract, the supporters of the club will be able to purchase the new jersey with cryptocurrency. This deal was signed in June 2019 in which the company replaced FxPro as the title sponsor of the club. Coingaming Group, the owner of Sportsbet.io, has reported that use of cryptocurrency can become commonplace for purchase of sports merchandise on matchdays. As part of this shirt sponsorship deal, Bitcoin cash will be used for merchandising purpose.
The unique feature of the deal is that this sponsorship is crowdfunded and anyone who wants to partner in this deal can purchase the rights with Bitcoin. The Public LED space in the stadium will also be auctioned as part of the sponsorship. There is a dedicated online platform that uses bitcoin box for eight people.
Le Brocque said that “this partnership with Watford is a landmark event in the traditional sports sponsorship. We are proud to introduce Bitcoin to a wider audience and create a buzz about the benefits of cryptocurrencies”. According to the Watford’s CEO and Chairman, Scott Duxbury, “this is a disruptive idea that challenges the norm. We are excited to partner with Sportsbet.io to spur great conversions about our club and cryptocurrency.”
Sportsbet.io expands trading to Litecoin
Sportsbet.io, the multicurrency sportsbook has included Litecoin as part of its payment capabilities. This feature now enables the players to use Litecoin to play, deposit, withdraw and win in Litecoin, in addition to existing cryptocurrencies such as Bitcoin, SOC coin, Ethereum and fiat currencies.
The software development team from Sportsbet.io have incorporated Litecoin based on the feedback from the users. This move is inline with Coingaming group’s goal to give a fair and fun experience to its customers. The advantage of Litecoin is that it has high processing speed and low transaction fees.
According to Sportsbet.io CEO, “the company is focused on bringing new features that are beneficial to the users. This feature introduction tells volumes about how we take our user feedback seriously. We intend to make our platform fun, fast, and fair to all users.”
Sportsbet.io is a multicurrency betting platform that has over 700,000 users and makes 1 billion price changes a year. The company started as a booking agent and have now grown to a multimillion-dollar company. Sportsbet.io has done aggressive marketing campaigns to make users aware of the features and benefits of the platform. The company has been able to secure advertising deals with Seven and Ten networks. It has advertised in the eastern parts of Australia, leading to a massive increase in the userbase. The company has posted a revenue of $750 million with an operating profit of $250 million.