UTRUST, a leading cryptocurrency service provider has joined hands with, S.L Benfica, a Portuguese Primeira Liga Football champion. This merger will enable the users to purchase tickets and other merchandises from the official Benfica website and that too through cryptocurrency. This partnership will make the Portuguese football champions the first major European football club that will accept cryptocurrency payment. This news has excited the Benfica supporters as a new payment method has been introduced on their official webpage.
Fun fact: – If you place an order today, then you can stand a chance to avail a 10% discount. For the discount, use code ‘UTRUST’.
The popularity of the Portuguese football champions can be made out from the fact that it has more than 14 million supporters worldwide, and a strong fan base that exceeds 7 million followers on all social networking platforms. The club has also reclaimed the Primeira Liga title for the 37th time, glorifying their status as the most decorated club in Portugal.
This merger has raised hopes and is expected to evolve the club’s strategy for e-commerce and connect extensively to its global audience. Specifically, it is expected to bring the techies and cryptocurrency users in Portugal and abroad closer to the club’s land of the Estádio da Luz.
UTRUST is a cryptocurrency payment solution that is designed to enhance the finance and online transaction sector to combat the problems of traditional payment methods through instant transactions, the protection offered to the buyers, and quick crypto-to-cash settlements for the user. The startup has recently received the SRO approval to function as a ‘financial intermediary’ under VQF, a self-regulatory organization which holds approval from Switzerland’s independent financial-markets regulator (FINMA).
Sport Lisboa e Benfica, is what Benfica’s originally known as, is a sports club in Lisbon, Portugal. Known for the professional football team playing in the Primeira Liga which is one of the top flights of the Portuguese football league system, and today they are the present champions and the most successful club in terms of the number of titles won.
What can be expected from their merger is an interesting question to be answered. If we look at the responsibilities, then we can say that UTRUST has changed the finance and payments industry, in the technical aspect, by providing easy and quick crypto-to-fiat conversions. This partnership has the potential to achieve that aim by giving Benfica access to a greater customer base network and providing a significantly enhanced experience through the implementation of advanced technologies. The merger will greatly help Benfica as it provides increased security and convenience of cryptocurrency payments and thereby protecting the club from market volatility. The processing fees will be reduced along with the elimination of inconvenient credit-card chargebacks and fraud payments. The key importance will be that Benfica will be able to process payments directly to its bank in fiat on the very day the transaction is received.
The official Benfica online store has started accepting cryptocurrency, and fans can buy tickets, clothing and a host of other merchandise through Benfica’s desktop website, and mobile app.